VISUAL STORYTELLING
Visual storytelling is all about breaking down information into manageable, engaging chunks that guide the reader through effortlessly—without making them feel like they’re tackling a novel.
Designing with visual storytelling techniques is a way of creating a visual journey. It’s about drawing readers in with compelling headlines or striking visuals that resonate with their needs or interests.
Visual storytelling is all about breaking down information into manageable, engaging chunks that guide the reader effortlessly—without making them feel like they’re tackling a novel.
Designing with visual storytelling techniques is a way of creating a visual journey. It’s about drawing readers in with compelling headlines or striking visuals that resonate with their needs or interests.
We will always design to guide users through a piece of marketing without overwhelming, keeping them engaged until they find what they're looking for.
Nail down your main objective first!
Once you have worked out your single most important objective then a clear hierarchy for the content should become apparent.
From there, the journey unfolds, guiding them through the content in a way that feels natural and inviting rather than a chore.
Take a leaflet or brochure, for example. It might combine images, graphics, and strategically placed headlines to create visual impact and break up blocks of text. This ensures the layout isn’t just informative but also inviting and easy to absorb.
If you'd like help creating some marketing assets or you would like some advice on your existing marketing then do get in touch.
Having collaborated with Jackie on a three month contract to create branded content for a newsletter and social media campaign, I can highly recommend her creative services. She took my content ideas to the next level, and created a cohesive look and style for the campaign which was then rolled out across our client’s social media profile pages. The client was absolutely delighted and so was I. She is also a creative genius with Photoshop, Illustrator and Indesign. Five Stars from me and my creative team! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Ansal Trafford - Creative Insights