BRAND DIRECTION
Your brand is so more than just the logo.​ It's your entire business personality, the way you think and work, a tone of voice. So it's worth spending time digging down to get this right.
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Brand Direction is a strategic process where you develop and build a visual identity that surrounds and amplifies your logo, and guides all parts of your visual communication in the same direction.​
Keeping consistency with how you look in every channel will strengthen your brand wherever it's seen and the overall impact will be so much greater, building better relationships and trust with your customers.​
"I knew I had to get Jackie to design my own logo. I’m absolutely thrilled with the result and the attention to detail she put into it."
EMILY SINFIELD MARKETING
We will ask you lots of questions!
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We want to know your story, your reason for starting your business, the type of customers you would like to attract, how you work, your challenges, your competitors, where things go well and what your vision for the future is.
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All this helps us to get a bigger picture of your business and your industry and where you want to be positioned in the marketplace.
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We will do our own research of other businesses in your industry before we get going on any design.
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Branding Packages
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We offer a variety of packages from a Brand Review to a high-end logo development package. Please see the Packages page for more details, or give us a call to discuss your requirements.
Depending on your budget and the package you choose, we'll go away and develop a number of ideas from which we'll work with you to determine the best idea for your final logo.
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You'll be provided with various logo formats for you to use online, in-house, in print and in social media.
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You'll also get a Brand Guidelines document which clarifies your brand colours and their breakdowns, fonts, image styles if necessary. This will allow you to follow these when building documents in-house or when briefing other creative professionals.
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The result!​
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When you all follow the same brand style then the result should be that your overall brand image will be stronger and much more recognisable. You'll build better relationships with your customers and grow stronger as a business.