WHAT IS BRAND DIRECTION?
Strong branding has never been more important than in today's saturated landscape.
But your brand is so much more than just the logo. It's your entire business personality, the way you think and work, a tone of voice, a feeling, an emotion. So it's worth spending time digging down to get this right so that you attract the right customers.
Brand Direction is a strategic process where you develop and build a visual identity that surrounds and amplifies your logo, communicates your message consistently and guides all parts of your visual communication in the same direction.
Keeping consistency with how you look in every channel will strengthen your brand wherever it's seen and the overall impact will be so much greater, building better relationships and trust with your customers. to generate those all important leads.
"I knew I had to get Jackie to design my own logo. I’m absolutely thrilled with the result and the attention to detail she put into it."
EMILY SINFIELD MARKETING
WE WILL ASK YOU LOTS OF QUESTIONS!
We want to know your story, your reason for starting your business, the type of customers you would like to attract, how you work, your challenges, your competitors, where things go well and what your vision for the future is.
All this helps us to get a bigger picture of your business and your industry and where you want to be positioned in the marketplace.
We will do our own research of other businesses in your industry before we get going on any design.
BRANDING PACKAGES
Free Brand Review Package
As well as offering branding design and development packages, we offer a free Brand Review to help you understand what parts of your brand are working well and what would benefit from a refresh. See the Brand Packages page for more details.
Brand Identity Development Package
Depending on your budget and the brief, we'll go away and develop a number of ideas from which we'll work with you to determine the best idea for your final logo.
You'll be provided with a logo suite with various formats for you to use online, in-house, in print and in social media. You'll also get a Brand Guidelines document which clarifies your brand colours and their breakdowns and fonts. This will help when building documents in-house or when briefing other creative professionals.
NEW Brand Guidelines Package for AI
We also now offer a Brand Guidelines Package for you to upload into your AI platforms to help you stay on-brand when you're using AI for presentations and content.
Canva Assets Package
For this package we will create a set of assets, graphics and backgrounds for you to use within Canva to help you stand out and stay on-brand when creating presentations and content in Canva.
Please see the Packages page for more details.
THE RESULT!
When you all follow the same brand style then the result should be that your overall brand image will be stronger and much more recognisable. You'll build better relationships with your customers and grow stronger as a business.