Maria Alvarez Counselling Psychotherapy

Branding project for a Counselling Psychotherapist.

The client already had the idea to use a humming bird to represent he brand. Humming birds can signify hope, healing and freedom and we felt this was a great fit for a counselling therapist.

We developed the logo to be light and fresh, representing the freedom that counselling therapy can bring. It also needs to portray trust and safety.

I created a series of background patterns to complement the logo for use on business stationery and digital assets.