HORIZON FITNESS

Branding design for a personal trainer who promotes a balanced approach. Offering lifestyle based programmes with attainable and sustainable long-term goals.

The logo includes a circle to represent a sunset horizon, representing having a goal in the distance to work towards. The bar weight creates the horizon line and the weights make the negative space inside the O's of the word Horizon.

A social media icon version and various colourways were also created.

A Brand Guideline sheet was supplied to help the client use a logo variant effectively.