A brief within agency Dialogue 141. The Guardian were using electric vans to deliver their papers to outlets. They briefed us to design a van that showcased their green credentials.
Working with a copywriter, and following the brand's current visual identity, we created the concept of using nature as the 'cogs' that drive the van, as well as being the driving force for this campaign.
This was short listed for an MCCA Award: ‘Best Art Direction for Ambient Media’ 2009.